Personal branding is an essential part of success for any business. By taking the time to create a brand strategy and develop a marketing plan, you can make sure your brand stands out in today’s competitive market. To help you get started on the right track, here are 13 golden rules of personal branding that every business owner should know. With these tips in mind, you’ll be well on your way to building an effective brand identity and creating long-term success for your company.