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Brand strategy is a long-term plan for the development and management of a company’s brand in order to achieve specific business goals. It involves analyzing the current state of the brand, identifying target audiences, and developing a plan to position the brand in the minds of consumers.

As the year 2025 approaches, it is important for businesses to start thinking about how they can position themselves for success in the coming year. One powerful way to do this is through the use of a well-developed brand strategy. Today, we will explore five key points that can help businesses prepare for 2025 by leveraging the power of brand strategy.